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Barrett Sales Blog
Winning Smart, Not Hard: Lessons from Sun Tzu Part 1: In 45 seconds
In today’s AI-driven marketplace, SMEs can’t compete on sheer volume like large corporations. Instead, success comes from strategic positioning, adaptability, and human connection. As...
Selling in the Age of AI: Adapting to the Transformation of Procurement & B2B Sales: In 45 seconds
AI is transforming B2B sales by taking over routine, transactional decisions, acting as a data-driven gatekeeper for purchasing. For simple purchases, AI analyses options, predicts outcomes,...
Integrity in an Age of Shamelessness: A guide for leaders, young & old: In 45 seconds
Leadership is facing a crisis. Charisma is mistaken for competence, and shamelessness* is rewarded over integrity. This article unpacks the dangers of shameless leadership—where moral...
The Power of Micro Moments of Humanity: Small Acts, Big Connections: In 30 seconds
In a fast-paced, disconnected world, small interactions, what I have termed—micro moments of humanity—can transform how we connect with others. These fleeting exchanges, like a shared...
2025 Summer Reading & Podcast List: Just as the Australian summer holiday season is wrapping up and children are going back to school, many are turning their minds to the year ahead. 2024 had a lot of ups and downs, so in preparation for...
